About Us

WHY LURES?

Because once you’ve felt the strike, there’s no going back.

Lure fishing is personal. It’s active, precise, and brutally honest. You read the water, cast with intent, and control every twitch. The lure becomes an extension of you—silent, lifelike, deadly. You’re not waiting. You’re hunting.

At Lucky Lures, we’re obsessed with that moment—the raw connection between angler, lure, and predator.

We exist for anglers who care about feel, control, and the thrill of handcrafted performance.

BUILT FROM OBSESSION

It started with a pocket knife and a leftover piece of beechwood. Crude shape, rattle-can paint. Seven pike in thirty minutes. From that first trip, I was hooked—not just on fishing, but on crafting something that could come alive in the water.

ROOTED IN CRAFT

My grandfather was a shoemaker who understood materials and precision. My father, an engineer and art collector, passed down a love for design and creativity. That blend of function and form led me to study art and design in Rotterdam—and eventually, to a small workshop where Lucky Lures was born.

STILL HANDMADE. STILL HUNGRY.

Sixteen years later, we’re still a small, family-run operation. Still shaping, sanding, tuning—by hand, in-house, one lure at a time. We don’t outsource. We don’t cut corners. Every lure is built to perform, built to last, and built to hunt.

This is what we do.

If you know, you know.

THE WORLDWIDE CREW

No ads. No hype. Just word of mouth.

Our lures now swim in waters across the globe—this map shows just a few of the anglers who fish with what we build. From the lakes of Sweden to the rivers of Canada, from Dutch polders to American muskies—this is the Lucky Lures crew.

J.P. Vermeijden, founder & lure builder