How we work
At Lucky Lures, nothing is rushed. Nothing is outsourced. Every lure we make is handcrafted in small batches, start to finish, in our Rotterdam workshop.
This isn’t mass production—it’s precision work. Moulding. Casting. Hand-sanding. Layered painting. Topcoating. Every step is done in-house, by hand, and with purpose.
It takes time—about two to three months from first pour to final lure. That’s how long it takes to do it right.
When you order a custom or commissioned lure, you’re not buying something off a shelf. You’re entering the next build series. We’ll work with your color, shape, and size preferences to create something personal—made just for you, and built to fish hard.
We don’t cut corners. We don’t chase speed. We build lures with patience, skill, and obsession—because performance comes from process. And when it hits the water, you’ll feel the difference.
This is lure-making the way it used to be. And still should be.
