Privacy Policy

**Effective Date:15-10-2023**

Welcome to Lucky Lures! We value your trust and are committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, protect, and manage your Personally Identifiable Information (PII) in accordance with our website,

**1. Information We Collect**

We may collect the following information from visitors to our website when you order or register:

- Your name

- Email address

- Mailing address

- Phone number

- Other details to enhance your user experience

**2. When We Collect Information**

We collect your information when you:

- Register on our site

- Place an order

- Subscribe to our newsletter

- Respond to surveys or marketing communications

- Engage with our site features

**3. How We Use Your Information**

We use your information for the following purposes:

- Personalize your experience and provide content and product offerings tailored to your interests

- Improve our website to enhance your user experience

- Address customer service requests effectively

- Administer contests, promotions, surveys, and other site features

- Expedite transaction processing

- Request ratings and reviews for our products and services

- Follow up after correspondence via live chat, email, or phone inquiries

**4. Information Security**

We take security seriously:

- Our website undergoes regular security scans to identify and address vulnerabilities.

- We employ regular Malware Scanning.

- Your personal information is stored securely and accessible only to a limited number of authorized individuals who are bound to confidentiality.

- Sensitive/credit information you provide is encrypted using Secure Socket Layer (SSL) technology.

- All transactions are processed through a secure gateway provider and not stored on our servers.

**5. Cookies**

We utilize cookies to enhance your online experience. Cookies are small files that help us:

- Remember and process items in your shopping cart

- Understand your preferences for future visits

- Compile aggregate data on site traffic and interaction to improve our services

You can manage your cookie preferences in your browser settings.

**6. Third-Party Disclosure**

We do not sell, trade, or transfer your Personally Identifiable Information to external parties.

**7. Third-Party Links**

We do not offer third-party products or services on our website.

**8. Google**

We use Google AdSense Advertising and follow Google's Advertising Principles. Google employs cookies to serve ads based on previous site visits. You can control Google's advertising preferences through the Google Ad Settings page or opt out through the Network Advertising Initiative Opt-Out page.

**9. California Online Privacy Protection Act (CalOPPA)**

- You can visit our site anonymously.

- Our Privacy Policy link is prominently placed on our home page.

- We will notify you of any Privacy Policy changes on our Privacy Policy Page.

- You can update your personal information by logging into your account.

**10. Do Not Track Signals and Behavioral Tracking**

We honor Do Not Track signals and do not engage in third-party behavioral tracking.

**11. COPPA (Children Online Privacy Protection Act)**

We do not market to children under the age of 13.

**12. Fair Information Practices**

In the event of a data breach, we will notify you via email within 7 business days. We also uphold the Individual Redress Principle, granting individuals the right to legally pursue enforceable rights against non-compliant data collectors and processors.

**13. CAN-SPAM Act**

We collect your email address to:

- Send information, respond to inquiries, and address requests or questions

- Process orders and provide updates related to orders.

- Share information related to products and services.

- Market to our mailing list.

To comply with CAN-SPAM, we:

- Do not use misleading subjects or email addresses.

- Identify emails as advertisements.

- Include our business or site headquarters' physical address.

- Monitor third-party email marketing services for compliance.

- Honor opt-out/unsubscribe requests promptly.

- Provide a clear unsubscribe link in each email.

To unsubscribe from future emails, follow the instructions at the bottom of our emails, or contact us at [insert contact email].

**14. GDPR Compliance and User Rights**

Lucky Lures is committed to ensuring that your personal data is processed in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR). We have implemented a range of tools and features to empower our users to exercise their rights and manage their data. Here's how we can assist you:

**Access to Your Data:** You have the right to request access to the personal data we hold about you. To exercise this right, you can log in to your account or contact us at [insert contact email] to request access to your personal information.

**Data Rectification:** If you believe that the personal data we hold about you is inaccurate or incomplete, you can update your information by logging into your account, or you can reach out to us at [insert contact email], and we will promptly rectify any inaccuracies.

**Data Deletion:** You have the right to request the deletion of your personal data under certain circumstances. You can initiate this process by logging into your account or by contacting us at [insert contact email], and we will guide you through the deletion procedure.

**Consent Management:** We obtain consent for data processing where required. You can manage your consent preferences by visiting your account settings.

**Unsubscribe Options:** If you wish to opt out of receiving marketing communications or newsletters, you can follow the unsubscribe instructions provided at the bottom of our emails, or you can contact us at [insert contact email] to update your communication preferences.

**Data Portability:** You have the right to request a copy of your personal data in a commonly used, machine-readable format. To request a copy of your data, please contact us at [insert contact email].

We are here to assist you in exercising your GDPR rights and ensuring that your data is handled in compliance with the regulation. These tools and features are readily available on our website to provide you with the necessary means to manage your personal information effectively. If you have any questions or require further assistance regarding your data rights, please do not hesitate to contact us at [insert contact email]. Your privacy and data protection are important to us, and we are committed to providing you with the tools and resources you need to manage your personal information effectively.